We want our caps to not only achieve high performance, but also look great in sun, wind and rain. How can we do this, though, while still remaining environmentally responsible? EcoDry is the answer. This cutting-edge technology is applied and developed in-house, meaning it meets the strict standards synonymous with Flexfit. The technology is free of hazardous chemicals like fluorine, which is often used by other manufacturers to create water-repellent surfaces even though it is known to have negative effects on wearers’ skin and the environment. In these times of increased climate awareness, EcoDry is reassuring proof that hats can be waterproof, yet environmentally friendly.